You Can't Market Manure at Lunchtime: And Other Lessons from the Food…

You Can't Market Manure at Lunchtime: And Other Lessons from the Food...


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Book Title:You Can’t Market Manure at Lunchtime : And Other Lessons from the Food Industry for Creating a More Sustainable Company
Item Length:9.3in
Item Width:6.1in
Author:Maisie Ganzler
Format:Hardcover
Language:English
Topic:Economics / General,Industries / Food Industry,Development / Sustainable Development
Publisher:Harvard Business Review Press
Publication Year:2024
Genre:Business & Economics
Item Weight:0 Oz
Number of Pages:272 Pages

Five invaluable lessons for doing sustainability right, doing it profitably, and getting the credit you deserve.Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can’t become a sustainable operation if you’re doing the right things in the wrong place or at the wrong time.Many businesses are in the dark about how to actually do better for the planet and the people in their company and their supply chain while also growing their margin. Some believe it can’t be done. But it can. Maisie Ganzler has done it, and now she’s going to show you how to build sustainability into your business, too. Her five big lessons come from three decades of successes and failures leading a $1.7 billion corporation toward a more sustainable future. Join Ganzler as she takes you to pig farms and boardrooms, factories and farmers’ markets, teaching you not only how to operate more sustainably but also how to get the credit you deserve for doing it.No matter what industry you’re in, Ganzler’s stories from the front lines in the food business will inspire and educate you on what it takes to get sustainability right.

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